📌 Topics Covered - Class #1:
- Course introduction, expectations & outcomes
- Overview of Amazon business models (PL vs. FBA vs. dropshipping)
- Market opportunity in Amazon Private Label
- Seller Central walkthrough and terminology - Legal, tax, and registration requirements
📌 Topics Covered - Class #2:
- Product research criteria (profitability, size, demand, trends)
- Tools for product research (Helium 10, Jungle Scout)
- Analyzing market demand and competition
- Identifying niche opportunities
- Assignment: Find 3 product ideas and shortlist one with justifications
📌 Topics Covered - Class #3:
- Global vs. local sourcing options (Alibaba, 1688, Pakistan vendors)
- Contacting suppliers, requesting quotes and samples
- Cost calculations: landed cost, profit margins, and Amazon fees
- Understanding MOQ, logistics, shipping options
📌 Topics Covered - Class #4:
- Brand name, logo & packaging design
- UPC/FNSKU codes and label requirements
- Brand Registry & IP protection
- Assignment: Finalize product, create supplier contact sheet, and cost sheet
📌 Topics Covered - Class #5:
- Keyword research using Helium 10, Data Dive
- Creating high-converting titles, bullet points, descriptions
- Backend search terms and listing SEO
- Visuals: Images, infographics, videos
📌 Topics Covered - Class #6:
- A+ Content and Brand Store setup
- Manual vs. flat-file upload process
- Using brand assets and product positioning
- Assignment: Create complete listing with content, keywords & mock images
📌 Topics Covered - Class #7:
- Pre-launch checklist and product launch timeline
- Creating PPC campaigns (Auto & Manual)
- Keyword bidding, match types, and budget allocation
- Dayparting and campaign optimization
📌 Topics Covered - Class #8:
- Managing reviews, customer feedback & returns
- Scaling through product line expansion
- Common mistakes and account suspensions
- Final Project: Product research, listing, sourcing sheet & PPC plan
- Product Research Report - Supplier & Costing Sheet - SEO Optimized Product Listing - A+ Content Draft - Basic PPC Campaign Strategy
Tools Covered: Helium 10, Jungle Scout, Data Dive, Seller Central
Bonus: Templates for sourcing emails, profit calculator, flat file
📌 Topics Covered - Class #1:
- Introduction to Meta Ads ecosystem (Facebook & Instagram)
- Business Manager vs. Ad Manager
- Setting up Ad Account, Pixel, and Business Page
- Understanding campaign structure: Campaign > Ad Set > Ad
📌 Topics Covered - Class #2:
- Campaign objectives: Awareness, Traffic, Conversions, Leads
- Meta Ads policies and approval process
- Assignment: Set up Business Manager and connect assets (page, pixel, IG)
📌 Topics Covered - Class #3:
- Defining buyer personas and targeting options
- Custom audiences, lookalikes, and exclusions
- Placement selection: Automatic vs. Manual (Feed, Reels, Stories, etc.)
📌 Topics Covered - Class #4:
- Writing ad copy for conversions (hooks, benefits, CTA)
- Creative types: image, video, carousel, collection
- Assignment: Create one campaign with 2 ad variants for testing
📌 Topics Covered - Class #5:
- Split testing strategies (audience, creative, CTA)
- Budgeting methods: CBO vs. ABO
- Scheduling and frequency capping
📌 Topics Covered - Class #6:
- Interpreting performance metrics (CTR, ROAS, CPC, CPM)
- Ad diagnostics & troubleshooting
- Assignment: Run test campaign and analyze performance using Ads Manager
📌 Topics Covered - Class #7:
- Setting up retargeting audiences (website, engagement, custom lists)
- Funnel strategy: Cold > Warm > Hot audiences
- Budget scaling strategies (horizontal vs. vertical)
📌 Topics Covered - Class #8:
- Reporting dashboards and automated reports
- Campaign review, improvement plan
- Final Project: Submit campaign strategy including audience, creative, KPIs, budget
- Business Manager + Ad Account Setup
- Buyer Persona & Targeting Strategy
- Ad Copy & Creative Mockups</p
- Performance Report & Final Campaign Plan
Tools Covered: Meta Ads Manager, Facebook Business Suite, Canva, Google Sheets