digitechtransformation

Innovative digital solution services

Our strategic solutions unlock opportunities and solve business problems.
We combine audience insights with our strategic expertise.
We prototype interaction, animation and experiences to bring UI to life.
Design is at the heart of everything we do, with every solution tailored to the needs of each client.
Creative yet functional, we develop comprehensive Design Systems.
Visuals and aesthetics are the best tools to communicate effectively.

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Reimagined user experiences

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Week-wise Course Breakdown:

Week 1: Meta Ads Fundamentals & Account Setup

📌 Topics Covered - Class #1:
- Introduction to Meta Ads ecosystem (Facebook & Instagram)
- Business Manager vs. Ad Manager
- Setting up Ad Account, Pixel, and Business Page
- Understanding campaign structure: Campaign > Ad Set > Ad

📌 Topics Covered - Class #2:
- Campaign objectives: Awareness, Traffic, Conversions, Leads
- Meta Ads policies and approval process
- Assignment: Set up Business Manager and connect assets (page, pixel, IG)

Week 2: Audience, Creatives & Copywriting

📌 Topics Covered - Class #3:
- Defining buyer personas and targeting options
- Custom audiences, lookalikes, and exclusions
- Placement selection: Automatic vs. Manual (Feed, Reels, Stories, etc.)

📌 Topics Covered - Class #4:
- Writing ad copy for conversions (hooks, benefits, CTA)
- Creative types: image, video, carousel, collection
- Assignment: Create one campaign with 2 ad variants for testing

Week 3: A/B Testing & Optimization

📌 Topics Covered - Class #5:
- Split testing strategies (audience, creative, CTA)
- Budgeting methods: CBO vs. ABO
- Scheduling and frequency capping

📌 Topics Covered - Class #6:
- Interpreting performance metrics (CTR, ROAS, CPC, CPM)
- Ad diagnostics & troubleshooting
- Assignment: Run test campaign and analyze performance using Ads Manager

Week 4: Retargeting, Scaling & Reporting

📌 Topics Covered - Class #7:
- Setting up retargeting audiences (website, engagement, custom lists)
- Funnel strategy: Cold > Warm > Hot audiences
- Budget scaling strategies (horizontal vs. vertical)

📌 Topics Covered - Class #8:
- Reporting dashboards and automated reports
- Campaign review, improvement plan
- Final Project: Submit campaign strategy including audience, creative, KPIs, budget

Deliverables:

- Business Manager + Ad Account Setup

- Buyer Persona & Targeting Strategy

- Ad Copy & Creative Mockups</p

- Performance Report & Final Campaign Plan

Tools Covered: Meta Ads Manager, Facebook Business Suite, Canva, Google Sheets

Become Top
1% in Meta Ads

Learners
20 K+