digitechtransformation

As a leading innovator in the tech industry, we specialize in delivering advanced solutions that empower businesses to thrive in the digital age.

What our clients say

Awesome experience!

“The service quality and personal attention we receive is above and beyond what I’ve experienced. Your team are an excellent team and we are grateful for your professionalism.”

Jessica Ren Assistant Management
They utilize information we provide.

"If you're looking for a team that truly understands your vision, Diteck is the one! They've not only met our expectations but exceeded them in every project. We give a big thumbs up!"

Stephen Perry Sale Leader
Professional services.

"Engaging in collaboration with the Consultant has been incredibly inspiring. Their team consistently goes above and beyond, offering exceptional service and achieving impressive results.”

Ronald Benson Art Director
Highly professional.

"I am thrilled to express my utmost satisfaction with the services provided by Consultant company. Working with their team has been an absolute game-changer for my business.”

Brooklyn Simmons Lead Supervisor
Happy with the result.

"As a business owner, finding the right consultant can be a game of chance. Fortunately, my experience with Consultant company has been a revelation.”

Andre Quinn Google Co-Founder
Highly recommend.

"Their fresh perspective and innovative strategies have given our business a much-needed revamp."

Jane Cooper Google Co-Founder
Catalog Ltd.
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Hourglass Company
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Media Advertising

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Week-wise Course Breakdown:

Week 1: Meta Ads Fundamentals & Account Setup

📌 Topics Covered - Class #1:
- Introduction to Meta Ads ecosystem (Facebook & Instagram)
- Business Manager vs. Ad Manager
- Setting up Ad Account, Pixel, and Business Page
- Understanding campaign structure: Campaign > Ad Set > Ad

📌 Topics Covered - Class #2:
- Campaign objectives: Awareness, Traffic, Conversions, Leads
- Meta Ads policies and approval process
- Assignment: Set up Business Manager and connect assets (page, pixel, IG)

Week 2: Audience, Creatives & Copywriting

📌 Topics Covered - Class #3:
- Defining buyer personas and targeting options
- Custom audiences, lookalikes, and exclusions
- Placement selection: Automatic vs. Manual (Feed, Reels, Stories, etc.)

📌 Topics Covered - Class #4:
- Writing ad copy for conversions (hooks, benefits, CTA)
- Creative types: image, video, carousel, collection
- Assignment: Create one campaign with 2 ad variants for testing

Week 3: A/B Testing & Optimization

📌 Topics Covered - Class #5:
- Split testing strategies (audience, creative, CTA)
- Budgeting methods: CBO vs. ABO
- Scheduling and frequency capping

📌 Topics Covered - Class #6:
- Interpreting performance metrics (CTR, ROAS, CPC, CPM)
- Ad diagnostics & troubleshooting
- Assignment: Run test campaign and analyze performance using Ads Manager

Week 4: Retargeting, Scaling & Reporting

📌 Topics Covered - Class #7:
- Setting up retargeting audiences (website, engagement, custom lists)
- Funnel strategy: Cold > Warm > Hot audiences
- Budget scaling strategies (horizontal vs. vertical)

📌 Topics Covered - Class #8:
- Reporting dashboards and automated reports
- Campaign review, improvement plan
- Final Project: Submit campaign strategy including audience, creative, KPIs, budget

Deliverables:

- Business Manager + Ad Account Setup

- Buyer Persona & Targeting Strategy

- Ad Copy & Creative Mockups</p

- Performance Report & Final Campaign Plan

Tools Covered: Meta Ads Manager, Facebook Business Suite, Canva, Google Sheets

Become Top
1% in Meta Ads

Learners
20 K+