Core Values

Our commitment to invest in pro bono services brings our talent, expertise and insight to organizations tackling today’s urgent challenges.

More than 25 years of experience

A preeminent provider of strategic marketing consulting services, driven by a fervent commitment to assisting businesses in unlocking their complete potential and attaining remarkable growth within the current dynamic and competitive marketplace.

Product Service

Cloud Services

Data Center

Advertising & Marketing

Experienced team

We carry more than just good coding skills. Our experience makes us stand out from other.

Responsibility

Our quick turnaround time and proactive approach assist our clients to rehearse the future.

Project on time

Our flexible, reliable and efficient service delivery sets us apart from the rest.

Guaranteed quality

Our machine first approach empowers you to bypass the repetitive manual tasks.

Quick support

When we solve business challenges, we envision solutions that can be scaled.

Client satisfaction

Keeping customers at the centre of the service delivery is in our traits.

Join 500+ companies trusting us

Week-wise Course Breakdown:

Week 1: Meta Ads Fundamentals & Account Setup

📌 Topics Covered - Class #1:
- Introduction to Meta Ads ecosystem (Facebook & Instagram)
- Business Manager vs. Ad Manager
- Setting up Ad Account, Pixel, and Business Page
- Understanding campaign structure: Campaign > Ad Set > Ad

📌 Topics Covered - Class #2:
- Campaign objectives: Awareness, Traffic, Conversions, Leads
- Meta Ads policies and approval process
- Assignment: Set up Business Manager and connect assets (page, pixel, IG)

Week 2: Audience, Creatives & Copywriting

📌 Topics Covered - Class #3:
- Defining buyer personas and targeting options
- Custom audiences, lookalikes, and exclusions
- Placement selection: Automatic vs. Manual (Feed, Reels, Stories, etc.)

📌 Topics Covered - Class #4:
- Writing ad copy for conversions (hooks, benefits, CTA)
- Creative types: image, video, carousel, collection
- Assignment: Create one campaign with 2 ad variants for testing

Week 3: A/B Testing & Optimization

📌 Topics Covered - Class #5:
- Split testing strategies (audience, creative, CTA)
- Budgeting methods: CBO vs. ABO
- Scheduling and frequency capping

📌 Topics Covered - Class #6:
- Interpreting performance metrics (CTR, ROAS, CPC, CPM)
- Ad diagnostics & troubleshooting
- Assignment: Run test campaign and analyze performance using Ads Manager

Week 4: Retargeting, Scaling & Reporting

📌 Topics Covered - Class #7:
- Setting up retargeting audiences (website, engagement, custom lists)
- Funnel strategy: Cold > Warm > Hot audiences
- Budget scaling strategies (horizontal vs. vertical)

📌 Topics Covered - Class #8:
- Reporting dashboards and automated reports
- Campaign review, improvement plan
- Final Project: Submit campaign strategy including audience, creative, KPIs, budget

- Business Manager + Ad Account Setup

- Buyer Persona & Targeting Strategy

- Ad Copy & Creative Mockups</p

- Performance Report & Final Campaign Plan

Tools Covered: Meta Ads Manager, Facebook Business Suite, Canva, Google Sheets

Become Top
1% in Meta Ads

Learners

20 K+