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Week-wise Course Breakdown:

Week 1: Meta Ads Fundamentals & Account Setup

📌 Topics Covered - Class #1:
- Introduction to Meta Ads ecosystem (Facebook & Instagram)
- Business Manager vs. Ad Manager
- Setting up Ad Account, Pixel, and Business Page
- Understanding campaign structure: Campaign > Ad Set > Ad

📌 Topics Covered - Class #2:
- Campaign objectives: Awareness, Traffic, Conversions, Leads
- Meta Ads policies and approval process
- Assignment: Set up Business Manager and connect assets (page, pixel, IG)

Week 2: Audience, Creatives & Copywriting

📌 Topics Covered - Class #3:
- Defining buyer personas and targeting options
- Custom audiences, lookalikes, and exclusions
- Placement selection: Automatic vs. Manual (Feed, Reels, Stories, etc.)

📌 Topics Covered - Class #4:
- Writing ad copy for conversions (hooks, benefits, CTA)
- Creative types: image, video, carousel, collection
- Assignment: Create one campaign with 2 ad variants for testing

Week 3: A/B Testing & Optimization

📌 Topics Covered - Class #5:
- Split testing strategies (audience, creative, CTA)
- Budgeting methods: CBO vs. ABO
- Scheduling and frequency capping

📌 Topics Covered - Class #6:
- Interpreting performance metrics (CTR, ROAS, CPC, CPM)
- Ad diagnostics & troubleshooting
- Assignment: Run test campaign and analyze performance using Ads Manager

Week 4: Retargeting, Scaling & Reporting

📌 Topics Covered - Class #7:
- Setting up retargeting audiences (website, engagement, custom lists)
- Funnel strategy: Cold > Warm > Hot audiences
- Budget scaling strategies (horizontal vs. vertical)

📌 Topics Covered - Class #8:
- Reporting dashboards and automated reports
- Campaign review, improvement plan
- Final Project: Submit campaign strategy including audience, creative, KPIs, budget

Deliverables:

- Business Manager + Ad Account Setup

- Buyer Persona & Targeting Strategy

- Ad Copy & Creative Mockups</p

- Performance Report & Final Campaign Plan

Tools Covered: Meta Ads Manager, Facebook Business Suite, Canva, Google Sheets

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